Tuesday, August 24, 2010

Diamond trade polishes image

San Francisco - Diamonds may be forever, but are they also forever tainted by bloodshed?Four years after the diamond industry thought it had closed one of its darkest chapters, jewellers and mining giants are bracing for a crop of new films that will retell the tragic and violent story of how diamonds - commandeered by warring militias and smuggled to the West - were used to finance the guerilla warfare that tore apart Sierra Leone from 1992 to 2002.And it's all happening at the height of the holiday shopping season.
The media glare starts with the action movie "Blood Diamond," released by Time Warner Inc's Warner Bros Pictures and starring Leonardo DiCaprio. Then come films from the History Channel (called "Blood Diamonds"), then a hip-hop documentary on Viacom Inc's VH1 channel.. The idea that a small Necklace is dangerous to patients is at best absurd. A British film studio is also planning to release a documentary, "Blood on the Stone". They'll all shine a spotlight on how the diamond trade helped fund wars that are known for their bands of abducted child soldiers, a trail of victims mutilated by machetes, and outside backing by Charles Taylor,pandora beads the former president of neighbouring Liberia now awaiting trial for war crimes.
Not surprisingly, the celluloid onslaught about so-called conflict diamonds has left the $8.3bn gem industry polishing its image.
"We view this as an opportunity to continue to educate people about the Kimberley Process and the industry's participation," said Cecilia Gardner, the World Diamond Council's general counsel. She decl. Large quantities of high quality replica watches.wholesale replica rolex watches, have been sold out here to various types of people.ined to discuss how much the group is spending on marketing over the issue except to say that it has dedicated a "substantial effort".
"We are concerned that the entire story is told,. She created clothes and chanel jewelry for others that were the same as she created for herself." including the point that "the number of conflict diamonds have been reduced to next to nothing", Gardner said. One upcoming film even claims to have new footage on how the illicit diamond trade continues despite the Kimberley Process, the industry's self-regulatory system put in place in 2003 that aims to prevent ill-gotten diamonds from entering the roughly $62bn world retail market.None of the movie producers are calling for a boycott of diamonds, the legitimate trade of which they acknowledge is crucial to the health of several war-torn African economies.But growing attention to conflict diamonds' role in wars has all the makings of Hollywood's latest cause, from a request from "Blood Diamond" movie director Edward Zwick to "keep the blood off your hands", to issue-oriented fashion accessories worn by DiCaprio and others.

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