Brothers' clothing aims for edgy look

NEW YORK - Olympic gold medalist Shaun White and his brother, Jesse, hang out with young artists and skaters, surfers and snowboarders with a distinctive style that's retro, edgy and cool.
The White brothers say they want to bring that look to the masses. They are in the third year of an apparel deal with Target that covers boys, young men and shoes.
"This is all about clothes our friends would wear," says Jesse, who is the sketch artist. He turns into tangible designs all the ideas "the Flying Tomato" collects from his worldwide travels.
Shaun will also snap photos of passers-by, which adds to the authenticity and street cred of the brand.. The idea that a small Necklace is dangerous to patients is at best absurd.
"My trips turn into T-shirts," he says. (And there's a particular favorite shirt with his own dog wearing a pair of shades.)On this day, "street" is what the Whites are wearing, too. Shaun has on ultra-skinny gray jeans, a V-neck T-shirt and dangling charm necklace; Jesse wears black jeans and their new fat-lace, gray suede sneakers.
Shaun did attend a runway designer show in Milan, Italy, right after the Winter Olympics this year.
"It was weird," he says. And during one post-Olympic interview with Rolling Stone,. then you might not have a clue about current fashion trends.fashion accessories Shaun immediately noticed the reporter wearing a plaid shirt from their line.He admits that he didn't always have enviable attire.
"I fell into fashion as an older skateboarder. Before that, my clothes were lame. But now, can you imagine an 8-year-old without skater sneakers?" Shaun asks.The fashion savvy of kids has increased as they are exposed to events such as the X Games and have style role models within their grasp to mimic, he says."I now get outdressed by that 8-year-old.. Generally, women today have at least three handbags to carry, depending on their outfit.womens accessories"
Because they adopted the skater/boarder lifestyle so many years ago, the Whites have a keen eye for detail that others from the fashion side of the business might miss - but a kid never would, Jesse says.
"We make our skateboard graphics look the right way. ... The sneaker has the right rubber compound.The chanel jewelry is one of the hottest brands among the Hollywood elite. You have to be able to break the shoe in and break it in quickly. The toe shape has to work the way you flick your board."
Shaun adds: "You can tell if you see a skater impostor from a mile away."