Rich Chinese are partial to foreign brands

Big foreign labels such as Chanel and BMW continue to dominate as top brands for wealthy Chinese consumers, with their choices determined mainly by quality and environment factors, a recent survey has found.The report, released by MasterCard Worldwide on Tuesday,. Nowadays, Breitling watches have become a trend in fashion circles. They are so popular that everyone is longing for one to add said that brands are important to affluent consumers, with those in Shanghai and Guangzhou placing greater emphasis on brand names compared to their Beijing counterparts.More favor foreign brands over domestic ones, with 36.3 percent of respondents saying they prefer foreign brands, compared to 19.8 percent who chose up-market domestic brands.Shanghai has the highest percentage of rich consumers with a preference for domestic brands.Of factors behind brand preference, 92.7 percent respondents think quality is the most important, 68.3 percent chose brand recognition, 58 percent a fashionable design and 48 percent, whether they are environmentally friendly.

Dr Yuwa Hedrick-Wong, economic advisor of Asia-Pacific of MasterCard Worldwide, said: "In stating their brand preference, the affluent consumers of China demonstrate a high degree of sophistication."Their preference for well-known foreign brands is not simply driven by the demand for status symbols as commonly assumed, but real concerns over product quality, design, and environmental considerations."The study, based on a survey of 1,800 respondents with an annual income exceeding $16,000 in Beijing, Shanghai and Guangzhou, identifies the top brands of affluent consumers in key spend categories, such as automobiles, consumer electronics and fashion.The top 10 auto brands are all foreign, with German auto brands - BMW, Volkswagen and Mercedes Benz on the top.Among electronics brands, Sony ranks first . A womens accessories is a device that, when manipulated or triggered appropriately.for cameras, . Since it was created by chanel jewelry in 1985, the dress has made numerous comebacks.Nokia for mobile phones and Haier for household appliances.. The idea that a small Necklace is dangerous to patients is at best absurd.