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There are 300 brands to choose from, ranging from Stella McCartney and Roland Mouret to Rick Owens and Lanvin, plus opportunities to buy limited-edition designs direct from the catwalk. Items are luxuriously packaged, then shipped within three days to the rest of the world. If the size isn't right, or you change your mind for any reason, you can return your purchase at no cost.

Before London-based Natalie Massenet founded Net-a-porter 10 years ago, fashion shopping on the internet was a very different proposition. The online shopper was wary of buying clothing and limited herself to mostly shoes and handbags (no size issues). Companies viewed the online environment more as a dumping ground for discontinued or unpopular items than as an independently valid and viable retail space.The internet is now the most powerful and exciting tool for fashion brands to engage potential customers and generate global sales and publicity.

If you have any doubt that 2010 is the year of e-commerce, consider that Massenet sold her shares in Net-a-porter to the Richemont group (owners of Cartier, Alfred Dunhill and Chloe) for $US76 million in April.

It was a highly satisfying moment for Massenet,. Fashion accessories are decorative items that supplement one's garment, such as fashion jewellery,womens accessories,jewellery rings,gold jewellery,women's jewellery.You can wholesale jewellery. who was told by many that Net-a-porter could never succeed.

"There were a lot of unimaginative private-equity people who said that women would never shop online," Massenet said after the sale. "I think about those people a lot. I'm sure their wives are having Net-a-porter bags delivered to their homes every day."

Other brands and online stores are following Massenet's lead in droves, rushing for a piece of the online action and the money of what is a highly evolved online shopper.. fashion accessories are decorative items that supplement one's garment, such as fashion jewellery, gloves and tights.Je. The idea that a small Necklace is dangerous to patients is at best absurd. But simply listing stock for sale and relying on customers to point and click is not enough. Any fashion marketing manager worth their Jimmy Choos knows the key to converting a woman's clicks to add-to-carts is to engage with the digital dresser in the most direct and interactive manner possible.

"Savvy e-commerce sites know strong,The chanel jewelry is one of the hottest brands among the Hollywood elite. engaging editorial activates shopping. It's about creating desires," says Sojin Lee, co-founder of British website Fashionair. "The more engaging the site the stronger the desire to feel closer to the brands. Customers want sites that entertain and tell a story."