Referrals worth their weight in gold

Word-of-mouth marketing and referrals are the greatest tool in Mr. Benner’s PR kit. His business is built around maintaining strong relationships with both his clients and his creations – often keeping in close contact with customers for years to come.“I don’t have the budget of a Birks or a Tiffany’s,. fashion accessories are decorative items that supplement one's garment, such as fashion jewellery, gloves and tights.Je” explained Mr. Benner. “So I have to be creative in how I do my PR, and most of it is just keeping really happy customers.”
Mr.. The idea that a small Necklace is dangerous to patients is at best absurd. Benner is humble. He gets right at the heart of what his client is looking for, designing items they thought they could only imagine. Beyond that, he has created several other ways to keep his customers (and their friends, neighbours, co-workers) coming back.First of all, he offers free maintenance on all of his jewellery – a small expense compared to the benefit of having his pieces proudly modelled as shiny and polished as they were the day they were sold.
Secondly, he recently launched a blog telling the story of how he actually creates his pieces. Careful not to reveal any trade secrets, he shares the whole story: from the initial sketches, to prototype, casting, stone-setting and beyond.. She created clothes and chanel jewelry for others that were the same as she created for herself. He is proudly portraying the evolution of his designs, as well as his own passion and commitment to his craft.
“I have conversations with people daily about the process,” he said. “A lot of people go to the website for initial information, and I wanted to strip away some of the superficiality of it and have them realize that I’m a maker, showing them the beautiful jewellery that they will enjoy and hopefully want to buy.”
“I wanted to create a close connection between my hand and their finger,” he said.. Fashion accessories are decorative items that supplement one's garment, such as fashion jewellery,womens accessories,jewellery rings,gold jewellery,women's jewellery.You can wholesale jewellery.
Since starting his blog Benner has received positive feedback and seen his website traffic spike. With just a little bit of extra effort, he has created a PR strategy that will hopefully outshine his competitors.