Gold jewellery goes in for fresh makeover

Branded gold jewellers, to attract more customers, are now attempting a fusion of the yellow metal with steel, tungsten and titanium.Rings,. fashion accessories are decorative items that supplement one's garment, such as fashion jewellery, gloves and tights.Je ear-rings and pendants made of gold and high quality 316L (low carbide) steel with an option of diamond or diamond-like studding is the fad among youth, especially college students, who are averse to the bright yellow gold jewellery radiates.. Fashion accessories are decorative items that supplement one's garment, such as fashion jewellery,gold jewellery,women's jewellery.You can wholesale jewellery.. Fashion accessories are decorative items that supplement one's garment, such as fashion jewellery,wholesale jewellery.
The 110-year-old KT Group, based in Mumbai and promoters of the ‘Chain N Chains', Timond luxury watches and Raa diamond jewellery, has received an encouraging response for the test marketing of its recently launched Arma jewellery made of gold and steel. Arma is priced in the Rs 1,500-Rs 5,000 range, going up to Rs 10,000 for an artistically-finished product. The jewels are made of 18 carat gold and 316L steel with an option of 3-4 pieces of diamond.
The promise of buyback is an added attraction. The company buys back Arma at 50 per cent of its value from customers. Moreover, the steel imparts a look of white gold and gels well with the yellow metal.
“I managed to save quite a bit when my wife bought a couple of light Arma jewellery instead of the all-gold ornament she was eyeing for a long time,” said Mr Amit Kotecha, a Mumbai-based consumer.
Gold jewellery priced between Rs 3,. Fashion accessories are decorative items that supplement one's garment, such as fashion jewellery,womens accessories,jewellery rings,gold jewellery,women's jewellery.You can wholesale jewellery.000 and Rs 5,000 has been the proverbial bread-and-butter business for jewellers, but the once loyal buyer base is now prioritising mobile phones, iPods and the like in its shopping cart.
“When we launched Arma two months ago, our target was to get back those buyers. Our success can be gauged from the fact that we sold (Arma) jewellery worth Rs 60 lakh in the last two months just through word-of-mouth marketing in major cities,” Mr Tejas Soni, CEO of the KT Group, said. Arma will soon be made available in 1,000 shop-in-shops in the next two years.
Artificial jewellery accounts for nearly 50 per cent of the Rs 110,000-crore jewellery market in India, said Mr Pravin Sheth, a Mumbai-based jeweller. Apart from fusion of metals, the concept of hollow casting is gaining ground as it makes jewellery look heavy when it is actually hollow from inside and less expensive, he added.